Marketing Tools For Events – Special Help For Your Events

Your corporation is probably already spending less than it used for events allocation and accounts for travel, advertising, entertaining are being reduced on a worldwide scale.

As spending for attendees from other companies is being reduced, the industry reports a drop in attendees as events and conventions by as much as 10% in 2009.

As a result the reports show that:

Companies tend to send the decision maker to events now
Smaller teams travel
Registration is often last minute
More bargains and discounts being sought

So what Marketing Tools For Events do we need to help us?

Marketing Tools For Events – At The Event

Train Your Staff

Well firstly it is important to change the way we talk to the visitors at events.

More management maybe present and they generally like good information and they want it competently and quickly, so training of your in-house staff is a must. Sending them on sales programs, product awareness modules and other similar in-house activities may be considered.

Promotional Material

The on-site presentation needs to be excellent. This does not mean it has to be incredibly expensive. Buyers although impressed by how you look at a show, are after information, service, integrity and the ability to do what you say you can do.

Focus on solving the potential clients problems and you will be way ahead of your competitor who is just talking about “Me! Me! Me!”

Your events should be clean, well presented and safe however, and if you can add Wow factor well it is even better!

Focus on The Customer

When you go to an event, you are probably looking for information to help you, your company or your cause.

Although past performance is important as a selling technique, (at least they can show they can do it) I think far too much importance is put on “look at what we did for others” instead of “look at how we can help you now.”

Marketing Tools For Events – Before The Event

What kind of marketing tools for events should you put into your plan?

Well there are so many available for us to consider both offline and online from advertising and marketing to actually taking the money and booking tickets:

Online there are many things you can do:

Invite: With social sites being the number 1 tool for communication you must not overlook the power of sites such as Facebook and Twitter as they are viral and can be targeted.

You can set up websites, email capture tools, email marketing, article writing and a whole host of other communication methods.

Registration: Attendees can register for information, newsletters, magazines, as well as attendance to your events. This is an excellent way of communicating with your customers.

Payment: There are a number of different Payment processing tools online. They handle collecting the money for you, take a very small cut and pass on the rest to you. There are companies that have been doing this for years and are extremely professional and experienced such as Paypal and can take credit cards, cash or other forms of payment. This takes the headache away from you.

Management Online Handling

Marketing Tools For Events

They are an online event management team that will create personal websites for your event, pass on information, arrange payments and ticket selling and visitors can also print tickets directly from the sites.

They have a number of social media marketing tools available to help you also.

There are a number of other similar Marketing Tools For Events online and if you need help setting any of these tools up, then allow me to help you do so.